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ROI:  Result Obtainment Initiative

Promoting one's self and business by doing a radio show sounds like a slam dunk for increasing business - so why are results elusive?

Paid Programming – The Right way

Getting on the air is great, but it’s really about results. Kelevision Ltd. specializes in paid radio programming in partnership with different types of companies for lead generation, branding, and name recognition. It’s called ROI: Result Obtainment Initiative through paid programming…a partnership between businesses Kelevision LTD.

BACKGROUND

Kelly Guest and Kelevision LTD. has a 9-year history of assisting companies who purchase paid programming in getting return on their investment through a combination of live hosting, show prep and overall concept and content design and manicuring. She is in her 6th year with the highly successful Minnesota Real Estate Show. Kelly also co-hosts “Around the House with Wellington,” a home improvement show and “Cover Your Assets,” a personal finance and wealth development and preservation program.

PAST CHALLENGE – CURRENT SOLUTION

Paid programming is sexy. It appeals to the egos of businesses, companies and all types of entrepreneurs. The love affairs are often fleeting because the people who buy and try these shows fail to generate the business they imagined they would – and frequently not even enough to offset the cost.

Promoting one’s self and business by doing a radio show sounds like a slam dunk for increasing business – so why are results elusive?

Because “It’s all about me” – a reality that any business or any type of media outlet must embrace to get an audience’s attention and mindshare. The problem is, the folks who try paid programming – and the broadcasting outlets who sell it – usually play to the wrong “me.” Paid programming most often bombards an audience with what a company is and has – instead of luring an audience in with ideas and solutions that address who they are, what they do, what happens to them and what they want.

There’s a better way.

Paid programming material must be prepared and aimed at providing interesting content and solutions for the situations the target audience finds themselves in every day, rather than a lengthy infomercial. The show must sound and feel like regular programming and provide real value in the form of infotainment. Most paid programming fails due to lack of direction, planning and understanding of how to generate and capture leads.