Website Consulting

The Kelevision Canons

New economy, new era…all bets are off.

If there’s nothing in it for you immediately, how much of YOUR attention span do you dedicate to…anything?

In an effort to define and promote themselves, companies frequently seek the services of advertising and public relations agencies for the purpose of creating and disseminating press releases, mission and vision statements. The inherent flaw with all three of the aforementioned common communication instruments is that they are ineffective due to inability to measure against and in many cases, create results.
Bluntly put, nobody cares.

Do you have thousands of dollars lying around to invest in expensive fluff?

We are in an ADD-“all-about-me-world.”
So let’s deal with it.

GETTING STARTED

MORE DETAILS

TRIED AND TIRED:

Press releases are largely ignored by media because they are blatant attempts to get free advertising and lack the elements that constitute a viable news story or topic; therefore, the majority end up being little more than vanity pieces posted on a company website. Companies CAN get into the news, but the successful approach is entirely different.

The solution?

Mission statements fail because the companies that create them assume that their target audience and coveted clients care that they’re on one.

Would you rather bore your coveted client with corporate jargon or get them to buy something?
SOLUTION: Solumittment.

The solution?

Vision statements are arrogant. Think of how much time you spend reading a major news story… most vision statements are longer than the number of words we are willing to read or listen to about mass death, destruction or political impact.

The solution?

LINGO LOWDOWN:

Kelevision Deliverable Descriptions

MESSAGING PYRAMIDS
The map to spread the word. Messaging Pyramids start with headlines to capture the attention of targeted audience/coveted client and provide the order of information to keep their attention. They are the difference between INTERESTING someone about your company and product and IMPOSING your company, product or message on deaf, uncaring ears.

OBJECTION DEFLECTIONS
Be ready. What objections do you get most when trying to sell your product or service? What are objections to new offerings you have? What do you say when prospects object by saying they use one of your competitors? Do you know what all of the most common objections are to your company, product or service? Kelevision Ltd. arms you with verbal ammo you need to get past the gate-keeping hurdles and on track to a productive relationship.

“DIRSCRIPTION”
Who is your company, what do you do? This must be communicated in pieces of varying length, including, but not limited to one paragraph, one and two sentences, one to two words. This is a description of offerings and declaration of direction uniformly messaged to pique the interest of target audience. Material from this element can also be used on company website, flyers, marketing materials, mailers and more.

“SOLUMITTMENT”
“What’s in it for me?” (WIIFM). You and your company must have statements, elevator speeches and pieces of varying length to address this fundamental selling essential. Solumittment is your solution to your coveted client’s problem and your commitment to serving them well. Solumittment pieces spell out the solution that an organization offers and the commitment of service, value and benefit to their target audience/coveted clients. Material from this element can also be used on company website, flyers, marketing materials, mailers and more.

KELEVISION MEDIA KIT COMPONENTS & DESCRIPTIONS:

MEDIA KIT:Every element to pursue every type of media, along with cross-promotion and follow-up material. ACE IN THE HOLE piece to deliver to enchanted audience members, ghost-written ARTICLE, REPORTER FODDER forms, PITCH EMAILS for REPORTERS, EDITORS and SHOWS, show preparation for HOSTS, segment maps for the guest, PRE- and POST-APPEARANCE ALERTS, WEB BLURBS and SECURITY BLANKET.

REPORTER FODDER: Story skeleton to motivate and assist a print, radio or television reporter to produce a story with you as the source. The “Quips & Questions” section provides additional thoughts and ideas a reporter may use to develop or advance your topic.

NEAT SHEET: An interviewer’s guide for a specific Media Kit, with all the information a host needs to interview you competently – including sample questions, background and audience-relevance statements. Also contains important booking information, your contact information.

TAKE 5: Your map through an interview, designed to be used when talking to reporters and hosts. The boxes at the top contain the same segment information you sent to the interviewer and the grid at the bottom breaks the content down to guide you through to your Ace In The Hole piece. The “Quips & Questions” section provides you with metaphors and examples to help explain the subject matter, and it can bail you out in the event of a tough question or stall.